Brand guidelines

Welcome to the Artlogic brand guidelines.

These are designed to help all of our communications be consistent, effective and beautiful. They should be used, along with the accompanying assets, to create inspiring and engaging communications. When used well, they will help clearly articulate our offer and show people how we are transforming the art industry.

Strategy

Proposition

Our proposition describes what we do and how we do it.
It articulates the benefits we bring to our customers and supports our Organising Idea, purpose, vision and values.

Bringing everything together.

Artlogic is transforming the art industry.

We take what makes you tick and turn it into something beautiful that you can share with the world.

Everything we do makes the business of art more efficient, giving you the time and space to do the things you love. Whether that’s creating more artwork, discovering new opportunities and artists, growing a collection or simply getting organised.

Artlogic future-proofs your systems, coordinates your marketing and modernises your business. It simplifies and streamlines, saving you time and money. In the gallery, the studio or at art fairs, you’re always able to easily and elegantly organise, manage and share.

Artlogic.
Bringing everything together.

Brand Building Blocks

Our Brand Building Blocks articulate the consistent, total brand experience our employees and customers can expect. They’re the tool to help create and manage our culture and successfully deliver our goals.

Organising Idea

Bringing everything together

Purpose

We are here to transform the art industry.

Vision

The cultural power of art impacts everyone.

Values

Beauty.

Expertise.

Integration.

Behaviours

We find elegant ways to empower the art industry.

We understand and respond to our customers’ needs.

We streamline and modernise.

Experience Principles

We always add value in beautiful ways.

Everything we create has clear purpose.

Things effortlessly work together.

Customer Benefits

Something they’re truly proud of.

A trusted and perfect solution.

A more efficient, straightforward system.

Message House - Brand

Our Message House is a set of statements that support the Artlogic proposition. It gives consistency to our communications by providing a single source of messaging, which can then be developed for different markets, personas and campaigns.

Core message.

Bringing everything together.

Headline

Transforming the art industry.

Building the best and 
most beautiful integrated 
art system.

Future proofing your 
art business.

Key message.
These explain the message in full.

Since 2006, Artlogic has been using technology to improve the art industry. With complete website and database integration, CRM and built-in sales management tools, we offer the world’s most advanced art platform for everyone - from small to large galleries, artists who are just starting out to world leaders, and collectors of every type and size.

We take what makes you tick and turn it into something beautiful that you can share with the world. Everything we do makes the business of art more efficient, giving you the time and space to do the things you love. Whether that’s creating more artwork, discovering new opportunities and artists, growing your collection or simply getting organised.

Artlogic future-proofs your systems, coordinates your marketing and modernises your business. It simplifies and streamlines, saving you time and money. In the gallery, the studio or at art fairs, you’re always able to easily and elegantly organise, manage and share.

Resons to believe.
Proof points to support the message.

Websites, database and app.
Add or remove multiple works in just a few clicks.
Search contacts by categories, interests or purchasing behaviour.

Sell artworks, publications, merchandise and events online.
CMS handles shipping, sends notifications and monitors stock.

Secure daily backups.
24/7 service monitoring.
Encrypted connection.
Free upgrades.

Foundation message.

Artlogic is transforming the art industry.

Toolkit

Brandmark

Download assets
artlogic logo
artlogic logo with hover
artlogic logo
artligic logo with hover
Artlogic logo artlogic logo with hover

Typography

Download assets

Headlines :

Calibre

AaBbCc

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@£$%^&*()=+;:’”?

AaBbCc

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@£$%^&*()=+;:’”?

Colour Palette

Download assets

Primary

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmodd exercitation ullamco laboris nisi ut aliquip ex ea commodo

RGB

HEX

CMYK

000 000 000

#000

91796297

RGB

HEX

CMYK

255 255 255

#FFF

0000

RGB

HEX

CMYK

56103237

#3867ed

826200

Secondary

In some circumstances it will be necessary to use some additional colour to highlight our clients work and websites.

RGB

HEX

CMYK

207250223

#CFFADF

230200

RGB

HEX

CMYK

252228198

#FC24C6

113260

RGB

HEX

CMYK

192299251

#c0c8fb

282100

RGB

HEX

CMYK

247

#F7DFE0

21790

RGB

HEX

CMYK

255245265

#FFF5A5

20450

RGB

HEX

CMYK

223241252

#DFF1FC

15010

example

This image shows a bitumen srtist at work in his studio. The core colour in the image is yellow. Select this yellow, then convert it into a 25% tint of that colour.

example of how we use colour from an image

Iconography Line weight: 3pt

Download assets
list of icons on a light background list of icons on a dark background

photography

Tier 1:

Artist materials

These images are our hero images. They focus on the process, texture and individuality of art materials.

  • Texture
  • Detail
  • Movement
  • Suspended
  • Contrast
  • Depth of field

green paint line
yellow powder paint purple abstract image

Tier 2:

Artist at work

These images also focus on the process and texture, but from the artist's studio.

  • Texture
  • Detail
  • Movement
  • Creating
  • Contrast
  • Depth of field
glass worker sculpture of a man
painter at work

Tier 3:

Gallery

These images show movement and interaction inside the gallery, whether it’s an artist installing art or the customer viewing it.

  • Texture
  • Detail
  • Movement
  • Contrast
  • Depth of field
empty swimming pool gallery exhibition
people looking at art

Tier 4:

Client portraits

These images are simplified grey scale portraits, perfect for small sizes and avatars.

  • Monotone
  • Contrast
black and white portrait of a woman black and white portrait of a man black and white portrait of a woman sitting

Examples

Browser image example set of 4 browser images two browser images Blog browser example examples of lanyards examples of social media layout examples of t shirts with artlogic logos examples of social media layout examples of social media layout examples of social media layout in browser Browser image example yellow paint Example of mobile view Logo examples on tote bags Browser image example Browser image example Browser image example Woman sitting at her desk Office sign example with logo Banners with logo in office space Examples of business cards Back to top